NLTG Prospectus 2021-2022

Digital Marketer

Level 3

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You will work to marketing briefs and instructions and will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager. underpinning skills, attitudes and behaviours. You will also complete 2 of 3 knowledge modules (i.e. Principles of Coding, Marketing Principles and Digital Marketing Business Principles) with the third knowledge module being achieved through an internationally recognised professional qualification such as a CIM Level 4 Award. Duration 18 months. Entry requirements You will take a Skills Scan to ensure your current level of maths and English is at the required level. Assessment • Summative portfolio. • Synoptic project. • Employer reference. • Interview. Progression The Digital Marketer role provides a gateway to further career opportunities, such as management or senior support roles, or to further study. You will be taught a range of technical competencies, technical knowledge and

Adam Parker Digital Marketing Apprentice I would definitely recommend an Apprenticeship as it allows you to learn specific specialised skills.

31