NLTG Prospectus 2021-2022

DIGITAL MARKETING

The digital world is growing at a phenomenal rate, with technology and the way we use social media constantly changing. Digital Marketing employees are key in every industry and almost all businesses rely on their employees having a good range of knowledge and skills. These skills are in demand with employers wanting organised and analytically minded people to work in their marketing departments.

Digital marketing is a dynamic field of marketing which involves the promotion of products and services through a variety of digital channels. Job roles include Marketing Assistant, Digital Marketer, Social Media Executive, Email Marketer and Analytics Executive.

Typical tasks involve designing, building and implementing digital campaigns and working on a variety of social media platforms to drive customer acquisition, customer engagement and customer retention.

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