Nelson Town Council's King Charles III Coronation Celebration

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WATCH THE EVENT HERE

OVER 10,000 FLOCK TO NELSON FOR A SPECTACULAR CORONATION EVENT!

Nelson Town Council held a spectacular line-up of events to celebrate the King’s Coronation on Saturday 6th May 2023, and an estimated 10,000 people packed the town to enjoy a whole day of community celebrations on this historic occasion.

In the build up to the big day over 5,000 local primary school and nursery children received special memorabilia boxes from Nelson Town Council, as well as being invited to take part in an extra special coronation competition, to decorate a cardboard King’s crown and wear it in the procession. The winner, Noah Emmott aged 6, received a trip to London! Visitors started the day by wearing their crowns for a special procession through Nelson, started by the Town Cryer and led by the world famous Accrington Pipe Band. The Town Cryer then led the crowd in singing the National Anthem. A big screen showed the historic Coronation live, and cheers rang out as firstly King Charles III was crowned, followed by Queen Camilla. The 10,000 strong crowd was then ready to celebrate, with a live stage show featuring local band OdAll, The Take That Experience, and Bollywood style dancing from international dance act Desi Nach. The stage show was hosted by BBC Radio Lancashire’s Hussnain Hanif, who also performed the grand finale of the show which was a performance of Nasheed songs, leading the crowd to join in. Nelson Town Council decorated the town and its main entry routes – they were proudly dressed with Union Jack bunting and flags, plus visuals of King Charles. A large throne and backdrop was installed in the town centre where people took selfies all day.

The area around the famous Shuttle was decked out as a picnic area, with grass, picket fencing and deckchairs installed!

Free entertainment for all the family was also provided by Nelson Town Council, including four traditional fairground rides, henna painting, face painting, street artists dressed as Royal Guards, a crown making workshop, a special visit by Nelson Fire Station with one of their trucks, and much more, making it a really special day to remember.

LINE-UP

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DESIGN A CROWN COMPETITION

Cardboard King crowns were delivered to 20 primary schools and nurseries across Nelson, with students being challenged to decorate their crowns as part of an exciting coronation competition, with a trip to London up for grabs for the winner and their family. The children taking part were invited to wear their decorated crowns in a spectacular procession in Nelson town centre. The judging of the crowns then took place on the stage show of the coronation day itself, with BBC Radio Lancashire’s Hussnain Hanif leading the judging from a final 10.

D E S I G N A C R O W N Fit for a King! NELSON TOWN CENTRE Saturday 6th May 2023 C O M P E T I T I O N CORONATION CELEBRATION KING CHARLES

Bring your decorated crown down on the day at 10:00AM for a chance to WIN a trip to London!*

Nelson Town Council councillors made the difficult decision in picking the final three. The two runner up winners of a special London themed hamper were in 3rd place Zainab Aziz aged 7 from Lomeshaye School, and 2nd place Kynley James Gibson aged 7 from St Johns Southworth. The top prize winner was lucky Noah Emmott aged 6, who had worked very hard on a lovely replica crown with a knitted inside! He wins a trip to London as a special top prize.

SCAN HERE TO WATCH THE VIDEO OF THE CROWN DECORATING

COMMEMORATIVE CORONATION GIFT PACK PRESENTED TO OVER 5000 SCHOOL CHILDREN IN NELSON

As part of the Coronation celebrations, over 5000 extra special memorabilia boxes were delivered to local school children in Nelson - the boxes included a souvenir bookmark, specially produced metal souvenir badge, a free ticket for funfair rides, as well as a picture and biography of King Charles III. SCAN HERE TO WATCH

THE VIDEO OF THE MEMORABILIA BOX

Bookmark

Free Ride Ticket

FREE RIDE* 1 ADMIT ONE *First come first serve basis * 1 free ride on each of the four rides shown here

CORONATION CELEBRATION 6th May Saturday 2023 KING CHARLES

Flag

Crown Competition

Crown

D E S I G N A C R O W N Fit for a King! NELSON TOWN CENTRE Saturday 6th May 2023 C O M P E T I T I O N CORONATION CELEBRATION KING CHARLES

Bring your decorated crown down on the day at 10:00AM for a chance to WIN a trip to London!*

Memorabilia Box

CORONATION CELEBRATION KING CHARLES

Invitation

Pin Badge

Image of King Charles III

SELFIE THRONE & CORONATION BACKDROP

OVER VISITORS ON THE DAY 10,000

SOCIAL MEDIA STATISTICS

336 Comments 11,117 Video Views 1,294 Likes 90 Posts 579 Link Clicks 76,692 people reached IMPRESSIONS 175,697 Over 11,150 Video Views IMPRESSIONS 43,000

#nelsoncoronationevent

EVENT MARKETING SCOTT DAWSON ADVERTISING

Social Media Marketing & Advertising

Video & Drone Coverage of the Event

Event Interviews

Pre Event Videos

Lamp post signs, banners, schedule, flyers & posters designed & printed

A CELEBRATION FIT FOR A KING

LINE-UP

NELSON TOWN CENTRE SATURDAY MAY 2023 6TH CORONATION CELEBRATION KING CHARLES 10:00AM - 3:00PM

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A GIANT SCREEN TO WATCH THE CORONATION LIVE!

ACCRINGTON PIPE BAND PROCESSION AT 10:00AM

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THE TAKE THAT EXPERIENCE

SELFIE THRONE

BHANGRA MUSIC & BOLLYWOOD DANCING

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GRASSED PICNIC AREA

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FAIRGROUND RIDES

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CHILDREN MUST REMEMBER TO WEAR THEIR DECORATED CROWNS AT 10.00AM ON THE DAY FOR A CHANCE TO WIN A TRIP TO LONDON!*

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*Terms and conditions apply. Trip to London includes 2 nights bed and breakfast at London hotel for 2 adults and 2 children and £200 spending money. Off peak train travel to and from London included. No reimbursement available for smaller party travelling. Cash prize alternative of £400 if preferred.

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Press coverage via press releases & social media PRESS COVERAGE

Leader & Times

Lancashire Telegraph

Burnley Express

Online BBC coverage & BBC Radio aired across 80 stations in the UK live on the day

Community Support & Local Business Partnerships

MAILDROP TO 19,000 HOMES

We invited 19,000 people to our Coronation event in Nelson town centre, with our special invites being delivered to households around Nelson.

We also sent out letters to all Nelson Primary schools & nurseries inviting them down to take part in the event celebrations on the day and the children were very excited to be taking part in our Crown competition.

School invitations sent out to all Nelson schools & nurseries

N C I L

E L S O

C I L

L S O

Dear Headteacher

We would love to invite your children to take part in an extra special competition to celebrate the Coronation of King Charles III.

Dear Headteacher

All local primary school pupils are being invited to decorate a cardboard King’s crown, included in this pack, with the winners announced on Saturday 6th May at our spectacular Coronation event in Nelson town centre.

We would love to invite your children to take part in an extra special competition to celebrate the Coronation of King Charles III.

We have also provided you with a specially designed Coronation souvenir pack for each child including a commemorative badge, a bookmark, a concertina fact leaflet and a picture of King Charles III.

Please encourage your children to participate in this great community event for all – they can paint, colour, add jewels and get creative with the decoration of their crowns.

They could decorate the crowns and their classrooms as a class activity to prepare for the Coronation, then take the decorated crowns home to bring to the procession for 10.00am on Saturday 6th May.

Please encourage your children to participate in this great community event for all – they can paint, colour, add jewels and get creative with the decoration of their crowns.

Alongside the competition, we are inviting all children to attend our Coronation event with a fantastic range of activities taking place from 10:00am – 3:00pm.

They could decorate the crowns and their classrooms as a class activity to prepare for the Coronation, then take the decorated crowns home to bring to the procession for 10.00am on Saturday 6th May.

CHILDREN MUST REMEMBER TO WEAR THEIR DECORATED CROWNS at 10:00AM ON THE DAY FOR OUR OFFICIAL PROCESSION FOR A CHANCE TO WIN A TRIP TO LONDON!

Alongside the competition, we are inviting all children to attend our Coronation event with a fantastic range of activities taking place from 10:00am – 3:00pm.

CHILDREN MUST REMEMBER TO WEAR THEIR DECORATED CROWNS at 10:00AM ON THE DAY FOR OUR OFFICIAL PROCESSION FOR A CHANCE TO WIN A TRIP TO LONDON!

The events taking place include:

Itinerary:

• A procession led by the world famous Accrington Pipe Band • A giant screen to watch the Coronation live • Roaming street artists • Main stage - performances from The Take That Experience and others • Grassed area for high tea fit for a King and for children to enjoy a picnic • Children’s entertainment featuring face painting, henna artists, craft activities, hook-a-duck and much more! • Encourage children to dress in their best outfit fit for a King • Sports activities • Stalls & fairground rides • Bunting & flags

The events taking place include:

10:00am - All children to arrive with their decorated crowns in front of Nelson Library to take part in the official procession.

10:00am - All children to arrive with their decorated crowns in front of Nelson Library to take part in the official procession. 10:30am - Accrington Pipe Band lead the procession in the town centre

10:30am - Accrington Pipe Band lead the procession in the town centre

11:00am – Live Coronation of King Charles III on a big screen

12:00pm - Live bands on stage and entertainment

1:00pm – The Take That Experience live

2:00pm – Bollywood Dancers

3:00pm - Event closes

• Selfie throne - be a King for the day! • Bhangra music and Bollywood dancing

We would love it if you could communicate our event to your pupils and encourage them to attend the event on Saturday 6 th May at 10:00am. Please send the invite home with each child, so they can pass on to their parents/guardians. For any queries about the competition or the event, please email zahida@scottdawson.co.uk Scott Dawson Advertising are organising the event on behalf of Nelson Town Council.

Thank you in advance.

Kind regards

Councillor Faraz Ahmad Chairman of the Events Committee

Thank you in advance.

Kind regards

Councillor Faraz Ahmad Chairman of the Events Committee

TOWN DECORATION & EVENT ADVERTISING

Flags & Bunting

Lamp Post Signs

Roadside Banners

Shop Stickers

On behalf of Nelson Town Council we would like to thank everyone for attending our sensational Coronation event in Nelson town centre. THANK YOU!

As you will all agree, it was a tremendously successful event and we couldn’t go without thanking all those involved for making it such a great event.

To Scott Dawson Advertising, we thank you for organising and hosting one of the most successful events this town has seen. We would also like to say a huge thank you to all the incredible acts and artists from our main stage including compere and Nasheed Artist, Hussnain Hanif, The Take That Experience, OdAll and Desi Nach.You really entertained us all!

Our procession was a fantastic way to kick start the event and we would like to thank the Town Cryer and the world famous Accrington Pipe Band for their starring roles.

To all our brilliant roaming street artists, entertainers and food vendors, thank you for your tremendous activities and delicious food – you really played your part in making this an event to remember. A thank you goes to all the school children of Nelson. We thank you for taking part in our crown colouring competition and for all your amazing designs. You all looked incredible and really produced a spectacle to remember!

And most of all, we would like to thank the good people in our community who turned up to celebrate our event.

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