#Amazing Accrington - Winter 2017

LOOKING TO THE FUTURE There is a real feeling that the tectonic plates are moving beneath the WhamStadium; planned upgrades and renovations to the ground and new sponsorship deals are all indicative of a club very much on the march forwards. “There are certain things that are happening; the Adidas sponsorship is a big thing, you know, particularly for young kids wanting to buy shirts. They want an Adidas shirt don’t they? It’s a great brand and the price we are charging is what you’d pay for a single Adidas shirt that isn’t Accrington Stanley. So we're not saying ‘It’s Adidas and it’s more expensive than any of the rest’, what we are saying is ‘It’s Adidas and you get it for the same price as it has always been’. It’s about giving more value. There are a lot of things that need to be done but they’ve got to be done in an order. That’s the key in a football club. There’s no good having a good team and a s**t stadium. And there’s no use having a great stadium and a s**t team. They both lead to disaster so you’ve got to try to bring it in together; we’ve got to try to keep growing incrementally. And when you run a business you say next year I want it to be 5%beer. So it's incremental improvements, and you measure yourself and we’ve got that in place now so you can measure things and improve it like you would with a business every year. So we are not looking for 100% improvement every year.” The life of a chairman at a football club can be a poisoned chalice. On the one hand, you get the opportunity to share in the victories and successes when, or if, they arrive but if you are not seen to be doing enough for the club, and that usually means not pumping enough of your own cash into it, you can be reviled. Andy is all too aware of the difficulties of being a chairman but is pragmatic about the issues he may face if the club doesn’t make significant strides. “Nearly every chairman goes away and gets hated and I don’t expect to be treated any differently than anyone else. I’m not reinventing the wheel, I’m just doing it how I’m doing it. I go away and talk to other chairmen at clubs in our league and they’re telling me what they’re losing and howmuch they’re puing in year in year out and I’m saying ‘Why? You’re not helping’. What you’re doing by sponsoring the club for a couple of million is forcing up everyone else’s costs. It’s a bit like overfeeding your dog until you kill it, until it gets fat and dies, that’s what these guys do and then they get sick of doing it.” Every decisionmade at Stanley is designed to ultimately improve the first team squad. The additional revenue streams, brand-new pitch and stadium renovation are all designed to improve the fortunes of the team on the pitch and, so far this season, the policy seems to be bearing fruit. Next on the agenda is the new training ground - an exciting project which Andy is looking forward tomoving forward with as soon as possible. “I tweeted out that the next thing we are doing is the training ground but having to deal with the Council gets on my nerves - they’re a handbrake. But I suppose they have to be a handbrake on progress because there are people that take the p**s. If they didn’t stick to the rules you’d end up with houses built upside down with no footings and falling down and everything, so there has to be a process. All I ask is that they support us as much as any town supports their club.” GIVING BACK Increasing support for the club is something which Andy is very passionate about. You get the strong impression that he gets a real feeling of civic pride by trying to improve Accrington Stanley, something he sees as an asset for the entire town. He uses the phrase ‘community club’ rather oen, so when asked what that phrase specifically means to him he doesn’t hold back.

“It’s a good question and it’s a key question and it’s actually why I letMurray (Dawson) convinceme to buy the club in the first place.When I were lile I were a pain in the arse, as you can imagine, but therewere a youth club andwe used to go there, play British Bulldog and God knows what until wewere knackered and you had to behave because they would give you a thick ear. Youwould go home to bed knackered. It were a good part of the day, therewere things to do - now there isn’t. We’ve put money into things like that, wherewe are geing the kids off the streets and they can really get the benefit that I got from that period. The Clayton Boxing Club gives themsomething to do, the rugby club gives themsomething to do, 150 kids something to do at the weekend. It’s by donating cash to them and using it as funding to get more cash for them to build facilities - I’mpuing a bit back that I got out. So I see it as a big black holewhere no one is doing enough, governments, nobody is doing enough. But there are people out there doing their bit and trying.”

‘Giving back’ is a concept which comes up a few times during the course of the interview and Andy is proud to have a vehicle in which to pass on funding to the wider community. “The Community Trust, for example, there is a lot of crap going on and petitions and God knows what. Some people choose not to see that the Community Trust is Accrington’s Community Trust. It’s not Accrington Stanley’s Community Trust, its Accrington’s Community Trust. It’s got kids at two years old and elderly people at 80 walking and kicking balls about for the first time in their life. They’ve got health education and drug education, they’re into the schools they do a real good amount for the community and it’s their asset. They aren’t doing it for me. The Community Trust is a way of passing the cash down into the community from the club.” One of the ways which Andy has chosen to interact with the Stanley fans is through Twier. He was a relative latecomer to the social media platform and decided to start tweeting once he had taken over the club. Now he is rather prolific. “I still don’t know how to use Twier properly, that’s not my name, I’ve spelt it wrong, it says ‘@AndyhHolt’ but it should be an ‘M’ in the middle, but I’ve thought ‘b******s, leave it,’ I can’t be a***d to change it. A lot of what I say on there isn’t media worthy, it’s important to us. Our fans need to knowwhat’s happening and I’ve no other way of geing to them. I think it has its downsides like all social media and I ignore a lot. Someone keeps sending me pictures of t**s and I’m sick of blocking them. I get loads of that, it has its downsides but just got to keep deleting them.”

JUST PART OF THE TEAM Andy Holt may be the majority shareholder of Accrington Stanley but he is also a fan. You can see him at theWhamStadium doing his trademark lean against the doorway of the bar watching the match with the same enthusiasm as all the fans that paid their money through the turnstiles. To Andy, it’s an incredibly enjoyable and rewarding experience. “There’s nothing quite like being under the floodlights at game time. I am just a fan, it’s a rewarding experience. Even though it cost me I get a lot out of it. I get a buzz out of players moving on, out of May (Pearson) playing in the Championship. I get a buzz out of the kids coming out of virtually the same area that I come from and geing a real-life chance right in front of my eyes which is what it’s all about.” Finally, I ask Andy about his predictions for the season ahead. “I SAywE ARE GETTING PROMOTEd THIS yEAR. NO MISTAKE OR dEBATE IN MyMINd.” Let’s hope he’s right.

Previous page: The new developments at Accrington Stanley’s Wham stadium have improved matchday

facilities for the fans. Andy is just a fan on matchdays. Above: Team shot with commercial sponsors.

Andy depicted on a cartoon. Right: The refurbishment of the stadium has been hands on.

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